My Time In Negative Space

Breaking free from the echo chamber

Bhavik Patel

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What is negative space?

In the art world, negative space is referred to as the space surrounding an object or positive space. For many images, the space around the object is meaningless with the main subject being the “thing” the artist has focussed on. Occasionally, however, the artist will use the space around the subject to hide an alternative subject. At first glance, the artist will distract you with the object in focus, but a careful study of the shared edges will reveal something…

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Bhavik Patel

Founder of CAUSL, a product measurement consultancy. Ex-Director/Head of Analytics at Hopin/Gousto/MOO/PhotoBox. Twitter: @dodonerd