Don’t Ask “What’s Going To Change?” Ask “What’s Not Going To Change?”

Building a sustainable product strategy during an economic downturn

Shiny object syndrome is a real problem in the product space. For years I’ve watched product teams pour time and resources into chasing shiny new objects without first taking the time to assess if their strategy adequately meets both the customer’s current and future needs.

Surely building shiny new objects is an attempt to meet the future needs of customers as well? True, but…