Data is a Road Trip…

…not a Destination

A major mindset shift organisations need to make is realising that Data is not a Destination — Data is a Road Trip. This sounds like fortune-cookie wisdom Bhav and it doesn’t mean anything.

Let me explain? When you think of Data as a Destination your brain thinks “We need to arrive somewhere at a certain point in time. It’s going to take X amount of time to get there, so the latest we need to leave by is Y. And once we’re there, that’s it”.