A return to in-person events

and the future of virtual events

With CRAP Talks #18 (A product, analytics and experimentation meetup I run) just under a month away, I wanted to share some thoughts about a couple of events I recently attended and more generally the return to in-person events and what that means for virtual events.

The first of the in-person events I attended was Measurecamp (a community run event and one of my favourite industry events) and the second, The London Product Club (hosted by Amplitude).

Measurecamp is an all day event run on a Saturday where anyone can give a talk, run a workshop or host a discussion. There are multiple rooms and timeslots to put your name against if you want to run your own session. Given that this was the first Measurecamp event in a little over two years, I decided to give a talk. I knew there would be plenty of technical talks by much smarter people than me so I figured I’d share something a bit different in an afternoon slot when people are feeling that post-lunch lull. By this point most of the attendees are unable to absorb too much more information anyway, as their minds begin to reach full capacity.

That was fine by me. I wasn’t after anyone’s mind, I was after their hearts.