Before you think Mission and Vision, think Purpose — Every time I’ve written a mission and vision statement, I’ve had to do a Google search to remind myself what the difference between the two are or what order they go. I even find websites mixing up the definitions themselves and proposing opposite definitions and order. Recently, however, I started…

If you test for significance enough, you’re going to find something significant — You’re about to run an experiment you think will improve your website conversion rate. You state your null hypothesis, H0, and your alternative hypothesis, H1: H0: There is no difference in conversion rate H1: There is a difference in conversion rate You design your experiment (calculate sample size and establish…

The impact of violating assumptions of independence on AB Tests and changing the primary metric for your company — Changing the primary metric for any company is not a straightforward thing to do. Why you may ask? There are dozens of reasons but here are some of the ones that come to my mind: The company has been using that metric for a long time Forecasts have been made…

Look at the image above. Sound familiar? The rest of the article is in relation to the image above so please do make sure you read it. From Value Creation to Value Realisation! Breaking the “Cycle of Doom” is a hard thing for an Analytics team to do as it…

The hottest roles in data — Every year, Harnham publishes their Data Salary Guide. I’ve been reading this on and off for about 7 years and recently I got curious about how much salaries have changed in that time at different levels. …

Providing clarity is one of the most undervalued skills at work in my opinion. Being able to eliminate ambiguity from a situation can have an immeasurable positive effect on everyone. Clarity saves time, allows for better prioritisation, empowers everyone to do their best work and has a positive impact on…

Building a sustainable product strategy during an economic downturn — Shiny object syndrome is a real problem in the product space. For years I’ve watched product teams pour time and resources into chasing shiny new objects without first taking the time to assess if their strategy adequately meets both the customer’s current and future needs. Surely building shiny new objects…

You read that title correctly. — Diversity, equity and inclusion programs at most companies are complete bollocks. I’ve always felt this way, but never expressed it openly until now. This morning I read the following tweet (and the replies!). Many of the replies were full of empathy and support, but some were just pure ignorance. The…

and the future of virtual events — With CRAP Talks #18 (A product, analytics and experimentation meetup I run) just under a month away, I wanted to share some thoughts about a couple of events I recently attended and more generally the return to in-person events and what that means for virtual events. The first of the…